UMAR SHAHZAD
GROWTH SYSTEMS · DIGITAL STRATEGY · AI
I build the
systems behind
digital growth.
I connect growth strategy, marketing, customer journeys, measurement and internal systems so businesses can grow with more clarity, control and scale.
12+ years across growth strategy, marketing, digital execution, analytics and business systems.
12+ YEARS
Strategy, marketing & digital systems
FULL-SYSTEM VIEW
Strategy · Marketing · Systems · Execution
FOUNDER & CEO
Growth Storm
STRATEGY → EXECUTION
Senior thinking with team delivery when required
The Growth System
Growth starts
with strategy.
The strategy, marketing, customer journey, measurement, internal operations and technology a business uses to create, convert and scale growth.
01 / Growth Systems
Strategy
Where are we going — and why?
- Business goals
- Market
- Customer
- Positioning
- Offer
- Business development
- Marketing strategy
- Channel strategy
- Growth planning
02 / Growth Systems
Growth Engine
How do we create and convert demand?
- Website
- Acquisition
- SEO
- Paid media
- Content & social
- Tracking
- Conversion
- CRM
- Retention
03 / Growth Systems
Operating System
How does the team deliver it consistently?
- People
- Process
- Management
- Reporting
- Workflows
- Automation
- AI
Measure. Learn. Improve.
Check what customers do, what the numbers show and where the team gets stuck. Use that evidence to decide what changes next.
Inside the Growth Engine
From first click to follow-up.
Choose a stage to see what I check, what often breaks and where I’d start.
01Website
What gets in the way
People arrive but don’t understand why they should act.
What I check
- Offer clarity
- Customer journey
- Trust
- Primary action
Where I’d start
Align the offer, page structure and primary action.
From search to follow-up
- 01Search / ad
- 02Service page
- 03Enquiry
- 04Follow-up
The page makes the service and next action clear.
02Traffic
What gets in the way
Clicks are rising. Qualified enquiries aren’t.
What I check
- Audience intent
- Offer and creative
- Landing destination
- Traffic quality
Where I’d start
Tighten the audience-to-page handoff before adding budget.
From search to follow-up
- 01Search / ad
- 02Service page
- 03Enquiry
- 04Follow-up
The search or ad matches the service offered on the page.
03Tracking
What gets in the way
Your platforms and CRM tell different stories.
What I check
- Conversion definitions
- Successful submissions
- Duplicate events
- CRM reconciliation
Where I’d start
Define the event, then trace one enquiry end to end.
From search to follow-up
- 01Search / ad
- 02Service page
- 03Enquiry
- 04Follow-up
A successful enquiry is recorded once and checked against the CRM.
04Conversion
What gets in the way
Interest disappears before the next step.
What I check
- Offer objections
- Form effort
- Mobile usability
- Action clarity
Where I’d start
Remove the main obstacle before adding more traffic.
From search to follow-up
- 01Search / ad
- 02Service page
- 03Enquiry
- 04Follow-up
The form asks only for what is needed to take the next step.
05CRM
What gets in the way
Good enquiries disappear after the form.
What I check
- Lead ownership
- Response time
- Follow-up
- Sales feedback
Where I’d start
Give every enquiry an owner and a visible next step.
From search to follow-up
- 01Search / ad
- 02Service page
- 03Enquiry
- 04Follow-up
An owner receives the enquiry and a follow-up task.
06Automation
What gets in the way
The same manual handoff keeps slowing the team.
What I check
- Inputs and ownership
- Repeatable process
- Failure paths
- Human review
Where I’d start
Make the process reliable, then automate the repeatable work.
From search to follow-up
- 01Search / ad
- 02Service page
- 03Enquiry
- 04Follow-up
A repeatable handoff creates a task, with a failure path and human review.
Selected work
The work behind
the thinking.
Explore the strategy, implementation and results.
Custom window treatments · Miami / South Florida, USA
Miami’s Best Blinds
A paid-search acquisition system for custom blinds, shades and shutters, connecting high-intent searches to relevant pages and CRM follow-up.
- Service-led search campaigns
- Clearer mobile enquiry journey
- Connected tracking and CRM
Smart film, smart glass and architectural privacy · Miami / South Florida, USA
Search campaigns for existing demand, visual Meta campaigns for product education, and a separate conversion path for a new construction-focused offer.
Explore the case
Laser and beauty clinic · Subiaco, Western Australia
A calm, treatment-led website that brings the clinic’s positioning, trust signals and consultation journey into one considered experience.
Explore the caseGrowth strategy, campaigns and websites built around real business requirements.
Where I can help
Connect the pieces.
Move the business.
Set the direction. Create demand. Give the team a system that works.
01 / Direction
Strategy & Growth
Define the priority, sharpen the offer and choose a credible route to growth.
Growth & marketing strategy
Positioning, offers & go-to-market
Business development, customer & channel strategy
02 / Demand
Marketing & Growth Engine
Connect how customers find you, understand your offer and take the next step.
Websites & conversion · SEO
Google Ads, Meta Ads & content/social
Tracking, analytics, CRM & retention
03 / Delivery
Business & Operating Systems
Build the structures that turn a plan into consistent work across the team.
Management & team/process structure
Internal systems & reporting
Workflows, automation & AI-enabled operations
How I work
Find the constraint.
Then make the move.
Understand the constraint. Agree the next move. Check what changes.
01 / Diagnose
Understand the business objective, customer, market, current system and real constraint.
02 / Design
Set direction, priorities, customer journey, channels, responsibilities and measurement.
03 / Build
Implement the pages, campaigns, systems, workflows or structures required.
04 / Measure
Track meaningful signals and understand what is actually happening.
05 / Improve
Fix constraints and strengthen what earns further investment.
AI inside the system
Better tools.
Human judgment.
Use AI to speed up research, drafting and repeatable work. I keep the strategy, checks and final decisions in human hands.
03 / Human judgment
Read the source.
Make the call.
Check the proposed themes against the original customer notes. Keep the useful insight; challenge what the evidence doesn’t support.
Example: customer questions → a clearer service pageStrategy
Research · Analysis · Planning
Growth Engine
Content · Campaigns · Development · Optimisation
Operating System
Reporting · Workflows · Automation · Internal operations
Thinking & perspective
The blog.
What I’m learning about strategy, marketing, measurement and AI.
Growth Engine
11 PPC Management Tools for 2027: Build a Stack That Drives Business Results
Choose PPC tools around reliable tracking, qualified leads and customer outcomes. A practical guide to free and paid tools, reporting and human oversight.
Read article
Growth Strategy
Why Growth Is a System, Not a Channel
Connect business goals, marketing, customer journeys and internal operations before adding more channels. A practical growth strategy framework.
Read article
Business Systems
The Tracking Problem That Makes Good Campaigns Look Bad
Understand why Google Ads, GA4 and CRM lead counts differ, then test your conversion definitions and reporting from submission to qualification.
Read article
The person behind the work
Built in the
real world.
I’m Umar Shahzad, Founder & CEO of Growth Storm. My 12+ years span growth strategy, marketing, digital execution, analytics and business systems.
I’ve built websites, run acquisition, worked through measurement problems and led the people delivering the work. That’s where my wider view comes from.
Personal leadership. Team capability.
Strategy stays personal.
Execution can scale.
Work with me on diagnosis, strategy and senior direction. Involve Growth Storm when the scope needs specialist implementation.
01 / Led by Umar
Clarity before execution.
As Founder & CEO of Growth Storm, I lead the diagnosis, strategy and senior direction personally.
How we work together
- Understand the business and the constraint
- Agree the priorities and scope
- Set direction and a way to measure progress
Agreed direction Connected delivery
02 / Supported by the team
The right people for the plan.
My team at Growth Storm brings specialist capability when the agreed scope needs broader implementation.
Where the team contributes
- Development, SEO and paid media
- Creative, tracking and reporting
- Workflows and ongoing execution
One direction. A team shaped around the work.
Bring me the
growth problem.
Whether the issue is strategy, marketing performance, measurement, internal systems or execution, start with what isn’t working.